Krux is named after the move that decides the route.
Krux comes from crux, the hardest move on a climbing route. Products have one too: the workflow, data model or trust point that decides whether the rest works. That is the part we are for.
Who you work with
Nicolas Ménard
Co-founder, design engineer
Nicolas Ménard has ten years in UX/UI design and user research. He works on complex product problems where the design has to hold up for real people and in real code: how it behaves, how it fails, how it gets built.
Portfolio
Benjamin Li
Co-founder, designer
Benjamin Li has ten years in product and brand design across digital and spatial work, in startups and SaaS companies and, before that, as a trained architect. He works on the structure a product is built on and how it holds as the product grows: the design system, the core flows, and the prototype in code that proves the design before it ships.
Portfolio
- Based
- Zürich, Switzerland
- Engagement
- Scoped and priced before it starts.